About us

Since 1996, rouGe has been at the forefront of luxury beauty retail in Armenia, blending elegance with modern innovation. We offer an exclusive selection of the world’s most prestigious beauty brands, transforming the shopping experience with cutting-edge technology and personalized service.

Our Story:

Almost three decades ago, rouGe was founded with the vision to bring modern luxury beauty to Armenia. What began as a single boutique has grown into a network of premium stores, each showcasing the latest in beauty retail innovation. With an unwavering commitment to quality and a forward-thinking approach, rouGe has redefined the beauty landscape in Armenia, offering a sophisticated shopping experience that keeps pace with global trends.

Our Brands:

With over 145+ internationally renowned brands, including Dior, Chanel, Jo Malone London, Estée Lauder, and M·A·C, rouGe offers a curated selection of the most coveted beauty products. From skincare to fragrance, our collection is designed to meet the needs of the modern, discerning consumer who values quality, luxury, and innovation.

As an industry leader in Armenia, rouGe continues to push the boundaries of beauty retail, integrating advanced technology into our stores and online platforms. Our modern stores are designed for a seamless, immersive shopping experience, offering everything from personalized beauty consultations to interactive displays. With 10 locations, including 2 M·A·C stores and 2 Jo Malone London boutiques, rouGe remains the destination for those seeking luxury with a touch of innovation.

More than just a store, rouGe is a vibrant community of beauty enthusiasts. Through exclusive events, innovative experiences, and personalized beauty journeys, we connect with those who share our passion for modern beauty and self-expression. Whether in-store or online, we provide an interactive and immersive shopping experience that caters to today’s digital-savvy beauty lover.

At rouGe, we believe that true luxury is defined by authenticity and innovation. We’re proud to lead the way in modern beauty retail in Armenia, continuously evolving to meet the demands of our customers and shaping the future of beauty in the region.