The Kilian Paris Boutique in Yerevan.

On April 2, at Dalma Garden Mall, rouGe officially unveiled the Kilian Paris boutique — becoming the brand’s first and only exclusive representation in the region. This exceptional opportunity has been entrusted to rouGe as a trusted and leading partner in the world of luxury and niche perfumery.

The grand opening transformed into a true luxury event, bringing together Armenia’s leading celebrities, top influencers, and distinguished guests. The evening unfolded in an атмосферա of elegance and exclusivity, where fragrance and artistry seamlessly merged into one immersive experience.

The musical atmosphere was set by one of the most beloved and dynamic bands, Kami Friends, while the evening was hosted by the charismatic and widely admired Arsen Grigoryan, ensuring a vibrant and engaging flow throughout the event.

This opening marks a significant milestone for the Armenian market, introducing a globally renowned Maison and setting new standards in the luxury landscape.

The Kilian Paris boutique in Yerevan is more than a retail destination — it is an entire universe devoted to self-expression, sensorial experiences, and the culture of modern luxury.