Elizabeth Arden — a legendary innovator and pioneer of the American beauty industry. Born in Canada as Florence Nightingale Graham, she moved to New York and in 1910 opened the first Red Door salon on Fifth Avenue. Believing that beauty is the harmony of science and nature, she created skincare that cared for the skin rather than masking it. Arden introduced eye makeup to American women, invented the “makeover,” launched travel-size beauty products, and promoted the concept of Total Beauty — skincare, nutrition, and fitness. Her iconic creations include the Eight Hour Cream, Blue Grass fragrance, and the Red Door salon experience, which spread to fashion capitals worldwide. Today, her spirit of innovation, quality, and elegance continues to inspire the brand.