Hypnotist Toothpaste

Selahatin transforms the most ordinary act into a rite of taste, memory and emotion.

Founder Kristoffer Vural's journey with Selahatin was born from the aftermath of a stroke that altered his mind. Scent and taste began appearing as colors. 

These synesthetic experiences are the foundation of Selahatin’s line of authored mouth care products.

Each scent is a painting with clear intention and purpose—crafted not with traditional paint but with a blend of distinctive aromas.